Vitamins & Supplements That Fill the Gaps — Curated for the Indian Lifestyle

The modern Indian lifestyle creates specific nutritional gaps. Largely indoor work, limited sun exposure (despite abundant sun outside), a predominantly vegetarian or low-seafood diet, high stress and inadequate sleep — this combination creates predictable deficiencies in Vitamin D, B12, Omega-3 and iron for a large proportion of the population. Broadway's vitamins and supplements edit was curated specifically for this reality: not a generic catalogue of every supplement ever made, but a considered selection of the supplements that actually matter for most Indian adults, from brands that hold themselves to higher standards than the Indian supplement market average. Swisse, COSMIX, Wellbeing Nutrition, Kapiva, Bbetter, HK Vitals — each brand earned its place through formulation quality, bioavailability standards and transparent labelling.

Shop Vitamins & Supplements by Category

• Multivitamins — comprehensive daily micronutrient coverage for men and women
• Omega-3 & Fish Oil — EPA and DHA for heart, joints, brain and eye health
• Collagen — beauty collagen for skin elasticity, hair and nails
• Shilajit — Ayurvedic mineral complex for energy, vitality and male health
• Vitamin D & B12 — addressing India's most common micronutrient deficiencies
• Protein — whey, yeast and plant protein from the same curated edit
• Health & Wellness — the full Broadway health collection

The Broadway Supplement Buying Guide

The Indian Supplement Starter Stack — What You Actually Need

Before buying a dozen supplements, get your blood work done. A basic micronutrient panel (Vitamin D, B12, iron, ferritin) tells you specifically what you're deficient in and at what level. For most Indians who haven't tested, the most evidence-supported starting stack is: a comprehensive daily multivitamin, an Omega-3 fish oil (EPA/DHA), and Vitamin D3 + K2 (essential for bone absorption). If you're vegetarian or vegan, add B12 separately as plant sources are insufficient. Broadway carries the best-in-class options for each of these.

Omega-3 — EPA vs DHA and Why Both Matter

EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) are the two key omega-3 fatty acids in fish oil. EPA primarily supports cardiovascular health and inflammation reduction; DHA is critical for brain function, eye health and cognitive performance. The Indian diet is typically very low in both — it's one of the clearest evidence-based cases for supplementation. Look for a combined EPA+DHA dose of at least 500mg per serving. Swisse 4X Strength Fish Oil (the strongest formulation on the market) and Bbetter Omega-3 (EPA 180 + DHA 120 per capsule) are Broadway's picks for different concentration levels.

Collagen Supplements — What the Evidence Shows

Hydrolysed collagen peptides (the form in Wellbeing Nutrition Beauty Collagen) are absorbed more efficiently than intact collagen. Studies suggest that 2.5–10g of hydrolysed collagen daily, taken consistently over 8–12 weeks, can support skin elasticity, hydration and reduction in visible wrinkles. The Mango Peach flavour makes this easy to take as a daily habit. Collagen supplements are also studied for joint and gut health benefits — not just beauty applications.

Shilajit vs Multivitamin — Different Purposes

A multivitamin covers the broad spectrum of micronutrients — vitamins A through K, minerals, and B-complex. Shilajit is an adaptogen and mineral complex containing fulvic acid, humic acid and over 84 trace minerals. It's not a vitamin replacement; it's an Ayurvedic supplement for energy metabolism, testosterone support (in men) and cognitive clarity. Kapiva Shilajit Gold Resin is Broadway's curated pick for its pure-form resin format, which preserves the bioactive compounds better than processed tablet forms.

Vitamins & Supplements for Different Needs

For Daily Nutritional Insurance: A comprehensive multivitamin like Swisse Men's Multivitamin or COSMIX Smarter Multivitamin takes care of the baseline micronutrient gaps in one daily capsule.

For Heart & Brain Health: Omega-3 fish oil — Swisse 4X Strength for maximum potency, Bbetter Omega-3 for an accessible daily dose. Both provide the EPA and DHA most Indians severely lack from diet alone.

For Skin, Hair & Nails: Wellbeing Nutrition Beauty Collagen (2.5g hydrolysed peptides per serving) taken daily with water or a smoothie. 8–12 weeks to visible results in skin hydration and firmness.

For Energy & Vitality (Men): Kapiva Shilajit Gold Resin — the Ayurvedic compound that has been studied for testosterone support and energy metabolism. Use 100–150mg daily dissolved in warm milk.

For Budget-Conscious Supplementation: HK Vitals Multivitamin + Omega-3 (60 capsules for ₹639) and Bbetter Omega-3 (₹469) provide the essential daily stack at the most accessible price points in Broadway's collection.

Top Vitamins & Supplement Brands at Broadway

• Swisse — Australia's leading premium supplement brand. Known for pharmaceutical-grade manufacturing standards and high-potency formulas. The 4X Strength Fish Oil is the most concentrated omega-3 Broadway carries.
• COSMIX — Indian functional nutrition brand with transparency-first labelling and clinical-dose actives. The Smarter Multivitamin delivers bioavailable forms rather than cheap filler versions.
• Wellbeing Nutrition — India's most design-forward supplement brand. The Beauty Collagen is a genuinely effective and genuinely enjoyable daily supplement.
• Kapiva — modern Ayurveda brand. The Shilajit Gold Resin is the most bioactive form of Shilajit — a benchmark product in Broadway's Ayurvedic health section.
• HK Vitals — affordable, accessible multivitamin and omega-3 supplements from the Healthkart family. Reliable baseline quality at the most accessible price point.
• Bbetter — clean, transparent omega-3 supplementation at an accessible price. The EPA/DHA ratios are clearly labelled and the formulation quality punches above the price point.

Frequently Asked Questions — Vitamins at Broadway

Which vitamins do most Indians lack?

The most prevalent deficiencies in the Indian population are Vitamin D (affecting ~70% of urban adults), Vitamin B12 (particularly among vegetarians), Omega-3 fatty acids and iron. A comprehensive multivitamin + dedicated Omega-3 supplement addresses the most common gaps. Get blood work done to identify your personal deficiency profile before supplementing beyond the basics.

What is the price range for vitamins and supplements at Broadway?

From ₹469 for Bbetter Omega-3 capsules to ₹2,699 for Swisse 4X Strength Fish Oil. Multivitamins are ₹640–1,156 for a month's supply. Wellbeing Nutrition Beauty Collagen is ₹1,999 for 250g.

Does Broadway deliver vitamins and supplements in 2 hours?

Yes — 2-hour hyperlocal delivery for supplements in Delhi, Hyderabad, Pune and Mumbai. Free delivery across India with express shipping in 2–4 business days.

Are supplements at Broadway authentic?

Every supplement at Broadway is sourced from brands directly or their authorised Indian distributors. No parallel imports, no counterfeit products. Broadway's health category is held to the same authenticity standard as every other category on the platform.

Buy Vitamins & Supplements Online at Broadway

Broadway's vitamins and supplements collection is the considered edit for the health-conscious modern Indian: a curated selection of supplements that actually matter, from brands that actually hold themselves to a standard. Swisse omega-3, COSMIX multivitamins, Wellbeing Nutrition collagen, Kapiva Shilajit — every product chosen by a buying team that researches bioavailability and manufacturing standards, not just price and margins. Authentic, 2-hour delivery in Delhi, Hyderabad, Pune & Mumbai, free shipping across India, 10% off your first order, easy 3-day returns.

Vitamins & Supplements Price List

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Multivitamins | Omega-3 Fish Oil | Collagen | Shilajit | Vitamin D | B12 | Iron | Ayurvedic Supplements | Protein Powders | All Health & Wellness

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