About Gush Beauty

Gush Beauty is an Indian makeup brand that takes fun seriously. With product names like "Juicy Lip Oil", "Squishy Blush", "Play Paint", and "Eye Like Options", Gush Beauty wears its personality on its sleeve — approachable, experimental, and committed to making makeup accessible for every Indian woman. Founded with a focus on high-pigment formulas, multitasking products, and price points that don't require justification, Gush Beauty has built a loyal community of makeup lovers who want quality without the gatekeeping. Broadway stocks Gush Beauty because it solves a real problem: genuinely good makeup that anyone can pick up and use, starting at ₹99.

Why Choose Gush Beauty

In a beauty market split between expensive imports and generic drugstore brands, Gush Beauty carved out a distinct position:

• Multitasker Formulas: The brand specialises in products that do more than one thing — the Pen Pal is a 5-in-1 stick, the Glow Getter is a 4-in-1 moisturizer+primer+strobe+SPF, the Stacked In Your Favour is a multi-purpose face palette.
• Beginner-Friendly: Products are designed to be mistake-proof. The Squishy Blush is specifically formulated for easy blending and building without over-application.
• Genuinely Affordable: From ₹99 nail lacquers to ₹599 palettes — no product is priced out of reach.
• High Pigment: Gush Beauty doesn't sacrifice colour payoff for affordability. The liquid blush and lip products are consistently well-reviewed for pigmentation.
• Inclusive Range: Lip products, eye makeup, face makeup, skincare crossover — a genuinely complete kit from one brand.

Gush Beauty Product Range at Broadway

Broadway carries the complete Gush Beauty lineup. Explore by category:

• Face Makeup — Blush, palettes, primers, and glow products across all brands at Broadway.
• Eye Makeup — Eyeliners, eyeshadow palettes, kajal, and more.
• Nails — Nail lacquers and nail care across the full Broadway beauty edit.
• Sunscreen — Explore sunscreens including Gush Beauty's stick and serum formats.
• All Beauty at Broadway — The full beauty edit across 615+ products and multiple brands.

Gush Beauty for Every Makeup Moment

Gush Beauty is designed for real life — quick morning routines, all-day hold, and products that travel well.

The 5-Minute Face: The Glow Getter (4-in-1 moisturizer + primer + strobe + SPF) is the entire morning prep in one bottle. Add the Squishy Blush and a swipe of the Juicy Lip Oil and you're done in 5 minutes flat.

The Full-Glam Edit: The Stacked In Your Favour Face Palette plus the Eye Like It Stacked Eyeshadow Palette gives you a complete face and eye look from two compact products.

The Lip Lover: Gush Beauty's lip range is its strongest category. The Play Paint liquid lipstick, Juicy Lip Oil, Glaze Lip Oil Gloss, and Super Stack 4-in-1 lipstick cover every finish from glossy to matte to tinted.

The Skin-First Makeup Wearer: The Sunscreen Stick SPF 60 and UV U Later Sunscreen Serum bring Gush Beauty's signature playfulness to skincare. The Dart It Pimple Patches are a cult product for blemish-prone skin.

Top Gush Beauty Categories at Broadway

Lip Products

Gush Beauty's lip range is the brand's most diverse and bestselling category. The Juicy Lip Oil delivers a glossy, nourishing finish in multiple shades. The Play Paint liquid lipstick is the high-drama matte option. The Glaze Lip Oil Gloss is a lightweight everyday gloss starting at ₹239. The Super Stack packs four lip shades in one compact. Whatever lip finish you're after, Gush Beauty has it.

Face Makeup

The Squishy Blush is Gush Beauty's most viral product — a liquid blush with a serum-like finish and buildable pigment that works on all skin types. The Stacked In Your Favour palette is a multi-use face product for contouring, bronzing, and highlighting. The Pen Pal 5-in-1 multi stick is the ultimate lazy-girl multitasker. The Glow Getter handles moisturiser, primer, glow, and SPF in one swipe.

Eye Makeup

The Eye Like Options 2-in-1 Eyeliner & Kajal at ₹299 is Gush Beauty's value-packed eye product — precise liner on one end, smudgeable kajal on the other. The Eye Like It Stacked eyeshadow palette at ₹349 is a 4-shade palette designed for Indian skin tones.

Skincare & Nails

The Sunscreen Stick SPF 60 (ceramide, hyaluronic acid, peptides) and UV U Later Sunscreen Serum (ashwagandha, tripeptides) are Gush Beauty's serious skincare offerings in the brand's signature fun packaging. The Dart It Pimple Patches are hydrocolloid + tea tree patches for blemishes. And the Nail Lacquer at ₹99 is the most affordable way into the Gush Beauty universe.

FAQ

Which Gush Beauty product should I start with?

The Juicy Lip Oil and Play Paint liquid lipstick are Gush Beauty's most popular products and the best entry point. If you want a face product first, the Squishy Blush is a bestseller for its buildable, skin-like finish at ₹299.

What is Gush Beauty's price range at Broadway?

Gush Beauty is one of the most affordable makeup brands at Broadway. Prices start at ₹99 for the Nail Lacquer, ₹199 for the Dart It pimple patches, and go up to ₹699 for the Juicy Lip Oil. Most products fall in the ₹250–₹599 range.

How is Gush Beauty different from other makeup brands?

Gush Beauty is built for the Indian consumer who wants playful, high-quality makeup without premium price tags. The brand excels at multitaskers — the Pen Pal is a 5-in-1 stick, the Glow Getter is a 4-in-1 product, the Stacked In Your Favour is a multi-use palette. Everything is designed to be easy, buildable, and beginner-friendly.

Are Gush Beauty products authentic at Broadway?

Yes. Every Gush Beauty product at Broadway is 100% authentic. Broadway sources directly from the brand, ensuring you receive genuine Gush Beauty products with the full quality guarantee.

Does Broadway offer 2-hour delivery for Gush Beauty?

Yes — Broadway offers 2-hour hyperlocal delivery for Gush Beauty products in Delhi (Vasant Kunj), Hyderabad (Banjara Hills), Pune (Kharadi), and Mumbai (Bandra). Free delivery is available across India.

Which Gush Beauty product is best for beginners?

The Squishy Blush and Pen Pal 5-in-1 multi stick are the most beginner-friendly Gush Beauty products. The Squishy Blush is formulated to be mistake-proof and easy to blend. The Pen Pal lets you experiment with multiple makeup functions in one product before committing to separate items.

Buy Gush Beauty at Broadway

Every brand at Broadway earned its spot. Gush Beauty earned it by making makeup genuinely fun and genuinely accessible — without dumbing down the formula. Shop the complete Gush Beauty range at Broadway: lip oils, liquid blushes, eyeshadow palettes, multi-sticks, sunscreens, pimple patches, and more. Free delivery across India. 2-hour delivery in Delhi, Hyderabad, Pune & Mumbai. Easy 3-day returns. Flat 10% off your first order.

Gush Beauty Price List

Related Beauty Brands at Broadway

If you love Gush Beauty's fun approach to makeup, these curated beauty picks at Broadway are worth exploring:

• Beauty By Bie — Indian-born beauty with a focus on inclusive, skin-flattering formulations.
• Minimalist — Science-backed skincare and makeup essentials. The brand that brought ingredient transparency to Indian beauty.
• Anastasia Beverly Hills — The global gold standard for brow and face products, now at Broadway.

Browse the full Beauty collection at Broadway for more curated picks across 615+ products.