Face Serums – Shop Vitamin C, Retinol & Niacinamide Serums Online in India

A targeted face serum is the powerhouse of any skincare routine. At Broadway, we offer an extensive collection of face serums including Vitamin C serums for brightening, retinol serums for anti-ageing, niacinamide serums for pore refinement, hyaluronic acid serums for hydration, and peptide serums for firming — all sourced from the best Korean and global skincare brands. Whether you’re treating dark spots, acne scars, or early signs of ageing, our serum range has a solution for every skin concern.

Why Shop Face Serums on Broadway?

• 100% authentic serums from brand-authorised distributors
• Wide selection of Korean skincare, derma, and clean beauty serums
• Competitive prices across budget and premium ranges
• 2-hour express delivery in Delhi, Hyderabad, Pune & Mumbai
• Easy returns and dedicated customer support
• Regularly updated with new launches and bestsellers

Types of Face Serums Available

• Vitamin C Serums – Brighten skin, fade dark spots, and protect against oxidative damage; use in the morning with SPF
• Retinol & Retinal Serums – Accelerate cell turnover, reduce fine lines, and improve texture; use at night only
• Niacinamide Serums – Minimise pores, control oil, brighten, and reduce blemishes; suitable for most skin types
• Hyaluronic Acid Serums – Provide deep, multi-level hydration; best applied on damp skin to lock in moisture
• Snail Mucin Serums – Repair the skin barrier, fade scars, and provide lightweight moisture
• Peptide Serums – Signal skin cells to produce collagen and elastin; ideal for firming and anti-ageing
• Tranexamic & Alpha Arbutin Serums – Target pigmentation, melasma, and stubborn dark spots
• Salicylic Acid Serums – Exfoliate pores from within; highly effective for acne-prone skin

Top Face Serums – Price List

How to Choose the Right Serum for Your Skin Concern

With so many serums available, choosing the right one starts with identifying your primary skin concern. For brightening and dark spots, opt for Vitamin C, niacinamide, or tranexamic acid serums. For anti-ageing, retinol, peptide, and snail mucin serums are most effective. For hydration, hyaluronic acid and beta-glucan serums replenish moisture. For acne and oily skin, salicylic acid, niacinamide, and centella serums help unclog pores and calm inflammation. Focus on one or two actives at a time for best results and to avoid irritation.

Top Serum Brands Available on Broadway

• Celimax – Korean brand known for its Vita-A retinol and retinal serums and pore-brightening formulas
• Cosrx – Korean skincare favourite with snail mucin essences, Vitamin C serums, and the Advanced Snail 96 Power Essence
• Minimalist – India’s leading high-actives brand offering clinical-grade niacinamide, retinol, Vitamin C, and more at accessible prices
• Beauty of Joseon – Heritage Korean brand with a diverse range of glow, calming, and revitalising serums
• Jumiso – Korean brand with science-backed snail mucin, hyaluronic acid, and antioxidant serums
• Axis-Y – Korean clean beauty brand with the cult Dark Spot Correcting Glow Serum
• Torriden – Korean brand with the hydrating Dive In Serum featuring 5 types of hyaluronic acid
• Mixsoon – Korean minimalist brand with single-ingredient essences including mushroom, lotus, and noni

Morning vs Night Serum Routine

Not all serums are suitable for daytime use. Morning serums should focus on antioxidant protection and hydration — Vitamin C, niacinamide, hyaluronic acid, and brightening serums work well here and complement your SPF. Night serums are when repair and renewal actives shine — retinol, retinal, AHA/BHA exfoliants, and peptides are best used at night when skin cell turnover is highest. Avoid combining photosensitive actives like retinol with morning routines without SPF protection.

How to Apply Face Serum Correctly

1. Start with a clean, toned face — serums absorb best on slightly damp skin
2. Dispense 2–3 drops or a pea-sized amount (less is more with concentrated serums)
3. Warm between fingertips and gently press into skin rather than rubbing
4. Allow to fully absorb for 1–2 minutes before applying the next product
5. Layer serums from lightest to heaviest texture if using multiple
6. Always follow with a moisturiser to seal in active ingredients
7. Always apply SPF after morning serum application

Serums by Skin Concern

• For Dark Spots & Pigmentation – Vitamin C (Cosrx, Dr. Althea), Tranexamic Acid (Minimalist), Alpha Arbutin (Minimalist), Dark Spot Correcting serums (Axis-Y)
• For Anti-Ageing – Retinol (Minimalist, Celimax), Peptide Boosters (Cosrx 6 Peptide Serum), Advanced Night Repair (Estee Lauder)
• For Acne & Oily Skin – Salicylic Acid (Minimalist), Niacinamide (Minimalist, Cosrx), Acne Control Serums (Numour)
• For Hydration & Plumping – Hyaluronic Acid (Jumiso, Torriden, Mixsoon), Beta Glucan (Iunik)
• For Barrier Repair – Snail Mucin (Cosrx, Jumiso), Centella Ampoules (Kaine), Barrier Ampoules (Axis-Y)
• For Brightening & Glow – Galactomyces (Cosrx), Vitamin Serums (Jumiso), Glow Drops (Aqualogica)

Frequently Asked Questions – Face Serums

What is the best face serum for brightening in India?

Vitamin C serums like the Cosrx Advanced Vitamin C 23 Serum, Axis-Y Dark Spot Correcting Glow Serum, and Dr. Althea Vitamin C Boosting Serum are highly effective for brightening skin and reducing dark spots. Pair with a daily SPF for best results.

When should I apply face serum in my skincare routine?

Serums should be applied after cleansing and toning but before moisturiser and SPF. Lightweight, water-based serums go first; oil-based serums go last before your moisturiser. Always allow each layer to absorb before applying the next.

Can I use multiple serums at the same time?

Yes, but layer them correctly. Start with the thinnest texture and work up to thicker ones. Avoid mixing active ingredients that conflict, such as Vitamin C and retinol in the same routine — use Vitamin C in the morning and retinol at night.

Are Korean serums worth buying over Indian brand serums?

Both offer excellent options. Korean serums like Cosrx, Celimax, and Jumiso excel in targeted treatment formulas with well-researched ingredients. Indian brands like Minimalist offer high-actives at budget prices. The best choice depends on your skin concern and budget.

Can I get face serums delivered quickly in India?

Yes! Broadway offers 2-hour delivery on face serums in Delhi, Hyderabad, Pune & Mumbai. Standard delivery is available across India.

Fast Delivery on Face Serums in India

Broadway offers 2-hour express delivery on all face serums in Delhi, Hyderabad, Pune & Mumbai. For all other cities across India, standard delivery ensures your skincare arrives safely and promptly. Shop our complete range of face serums and find the right active ingredient formula to transform your skin today.